In Season 1 we established a brand look for the show with a neon black light color palette and chose to continue utilizing that look for this season. When boiling down the tropes of the vampires being hunted the image came to mind of townspeople approaching the scary house on the hill with pitchforks and torches casting long shadows and demanding justice. We chose to do 2 finishes for this campaign that centered around our Shadows cast being threatened by shadows: one which represented the vampire hunter’s, with their weaponry casting shadows around our expressive vampires, with Guillermo rising up behind them. We wanted the viewer to wonder if Guillermo is protecting or attacking? He is after all a descendant of Van Helsing, so is he really fighting off attackers or about to plunge a stake through his masters’ hearts? The second finish featured our same reactive vampires and Guillermo but featured a large bat shadow instead, representing the threat of the vampires coming to seek vengeance.