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Create an environmentally friendly Ma/pa company.
I wanted to play around light and dark idea; to create light from the Dark. I also had to approach this environmentally friendly.
I came up with a family owned company that sells Coffee(Dark) stored in glass jars and refills them for a hefty discount if the glasses are brought back to the coffee shop. the shop also plays around the light and dark as they also sell hand crafted Jute nets to carry the coffee and hang them from a balcony. They also sell candles(Light) to create a bulb of light from the empty jars.