The project was to rebrand and relaunch Silkwood's entry level of wines - which were originally called 'the leaf series'. The Silkwood Estate in Pemberton Western Australia sits alongside a tranquil lake fringed with verdant gardens and surrounded by a majestic karri and jarrah forest.
Our approach was to revel and project the magic of this protected environment - and truly encapsulate this beautiful enclave in a sylvan forest. Named 'The Bowers', the labels visually display the network of both the natural and the familial world. Nature, nurture and family with magical verdant 'family trees', illustrated by Lotta Olsson, that celebrate the abundance of both the natural woodlands and cultivated flora of Silkwood’s Estate.
The gentle undulating landscape, temperate climate and rich gravelly loam soils that overlay the clay base, produce wines of exceptional quality. The relaunched labels with its new tier name and rebranding created a strong visual impact with retailers and consumers, creating a series of labels that are memorable and live up to the quality of the wine.