Create an ad campaign for AXE Extreme Hold hair gel highlighting its benefits.
Approach
Men who style their hair want it to stay in place. With AXE Extreme Hold hair gel, the extra strong hold allows them to shape their hair any way they want.
Results
At first glance, the ads appear as a surfer riding the ocean waves, on camels riding on a sandy desert, and reaching the peak of a tall mountain. Shortly after, they realize it’s hair in those shapes, because AXE Extreme Hold hair gel’s benefit keeps hair in any playful shape.
