Cable Bay, an award winning winery and restaurant situated on the west coast of Waiheke Island in New Zealand, was releasing two new rosé wines which required branding. The winery is rooted in nature, set on a hilltop with stunning views of the coast and the gently rolling hills of the surrounding countryside.
The brief was to create an identity that demonstrated a harmonious combination of the stylish sophistication that the winery prides itself on, with the earthy principles that underpin the location and their organic production techniques. We also took into account the elegant, feminine and flamboyant personality of the wines. The design, which looks to contemporary florals combined with a strong graphic element, was hand illustrated to reflect the raw and natural elements of the winery and its values.
The new branding has been hugely popular with consumers to such an extent that Cable Bay are on the verge of selling out of both types of rosé.