With the goal of creating a bar powered by artificial intelligence and robots, I knew that I didn’t want to go for a traditional, pub-like bar feel with the branding. I experimented with three different concepts. One being a retro/futurist/cyberpunk look, one that focused on the idea of lines and connections being made, and a the last - a very experimental, chaotic design. Ultimately, I decided to push the theme of destructive looking robots, ironically, as a way to communicate the idea of technology and AI, while keeping the bar’s brand fun and amusing. It was for this reason that I ended up with a retro/futurist theme for the project, which I felt was unique.
