Suit is a trucking company that is turning around the industry by offering drivers a better quality of life with more time at home. Tatum Design was engaged to design the new company’s brand.
Approach
The company’s unique values shaped the logo execution. The “U” in Suit functions as a directional symbol. It illustrates the brand’s promise of “A Better Direction,” not only for the industry but for drivers. The graphic symbol stands out on the road.
Results
The client appreciated the simple yet thoughtful design solution. The top priority in the first year was to recruit drivers. The response has been phenomenal, and the fleet has nearly doubled in less than a year.
