Place des Arts is an art centre and music school with a 45-year history offering writing, music, dance, visual, and performing arts classes to students of all ages and abilities.
Carter Hales was tasked with creating an identity imbued with the warm, vibrant, and welcoming atmosphere for which Place des Arts is known.
In order to base the new identity on solid conceptual ground, we conducted interviews with board members, staff, and teachers. From these people, we discovered an essential insight: Place des Arts is more than a school, it is a second home. As a result, the logo should be the school itself.
With this in mind, we highlighted the letter ‘A’ and reimagined it as a simplified version of the school’s iconic, Mansard-roofed, blue building. The resulting ‘house’ logo is distilled enough to be read as a symbol for ‘home’ and unique enough to represent Place Des Arts specifically.
The identity is surrounded by clean, colourful illustrations that combine mountains, trees, rivers and water with guitars, paintbrushes, pianos and pencils. ‘Place’ and ‘Art’ are presented in harmony.