Central America’s future is coming into focus. The region is rapidly reshaping itself with a digital-first, upwardly mobile generation leading the way. The brands and experiences of companies operating in the region have never mattered more.
BAC | Credomatic, a financial leader in the region recognized the changing needs of these new customers and the opportunity they presented. The company had grown organically and through country-by-country acquisitions to become the leading regional bank and credit card company in Central America. The brand’s distinct go-to-market strategy had allowed local operations lots of independence. However, looking forward towards a future where customers expected more — and where product innovation and an integrated customer experience was fundamental — it was time to reconsider the dual-brand approach.
They came to Lippincott seeking help to fuse the trust it had earned with its bank brand, BAC, with the innovative energy of its credit card brand, Credomatic. Our challenge was to develop a brand strategy and visual identity that demonstrated to customers that together, BAC Credomatic could deliver a full range of financial services in a uniquely modern and efficient way.