Fritz Gottschalk, Jacqueline John, Sascha Lötscher
Shadowman, a visual brand identity for a charity’s debut
Help us brand our first-ever public event. A visual identity was needed for the initiative’s debut event, one which introduced Shadowman to the world for the first time. The brand would be applied to print invitations, a web-based GIF, and identify a short film on the event.
Shadowman was first an automotive vehicle which sold ice creams. Then it became a work of art. It was acquired at auction by a charitable organziation. The van is now a meme for an initiative to build community centers in refugee camp neighborhoods in Bangladesh and Uganda. The foundation is building replicas of the van, where the local people define their use. Shadowman is a vehicle which drives inspiration, co-creation, sharing and collaboration. Shadowman crosses borders, connects nationalities, professions and social groups. To.org partners with The Alpina Gstaad, a 5-star hotel in Gstaad, Switzerland. They founded the Shadowman project. Our solution proceeded from the understanding that Shadowman was originally a vehicle which delighted children. It was a place where people gathered, met friends, engaged in joyful play. Later it became a portal, a conduit, a channel, a vehicle which helps grow relationships.
A playful, attention-getting image which appeals to the child in us all.
Over CHF 100,000 was raised at the fundraiser! The card became a souvenir of the event, and now serves as a part of the charity’s permanent press kit. The first Shadowman community center is now rising in the Nakivale refugee camp neighborhood outside Kampala.