We were tasked with creating a new and compelling way to promote Jazz in the Park, a free outdoor concert series downtown Milwaukee. The event happens on Thursdays throughout the summer.

We wanted to stay top of mind, as we knew our audience often decided the week or even day-of the event to attend. Jazz in the Park also competes with other local festivals in the surrounding area. Our idea and message was simple, yet memorable - remind people that Milwaukee has music right in their own backyard on Thursdays.

Our new campaign increased social traffic and generated 10% attendance increase over the year prior. A simple reminder proved impactful.