Design product packaging for the product of choice.
My goal was to find an innovative way to package coffee beans reflective of the brand that I created: Kronicle Coffee Roasters; a conceptual newspaper-themed coffee shop that specializes in freshly roasted coffee beans. The shop takes inspiration from the old-timey 1900s news culture filled with paperboys, banners, the printing press, and the demand for information.
The beans are packaged in an accordion tied bag that resembles a bound stack of newspapers ready to take home. The top flap of the bag acts as a space for the roaster to write in the buyer's desired roast and the fresh by date. Due to the accordion nature of the container, the customer has the opportunity to choose the number of ounces they would like to purchase. The bag unravels to reveal headlines alluding to coffee.