Studio Yolk is a fresh-established design studio founded by three passionate graphic designers from New York City. The project is to brand our own studio, build a logo and official identity of the brand.
We had to come up with the logo first, and we approached with some of aspects we share in common. All three of the designers of the Studio Yolk are from New York City, so we had little fun with the name 'York' since it sounds similar to yolk of an egg. We all desire to be an outstanding and important designers like an yolk of an egg, so the circle shape of the logo comes from the idea of the yolk. Each circle stands for one designer, and all three of them binded together means that we support each other and work hard together for our goals. The color of yellow circle inside also comes from the idea of yolk; core, significant, and important. It symbolizes our creativity and passion. The total shape of logo stands for the young three designers with creativity, passion, and positive energy.
The logo stands well for the image and purpose of the studio, stands out on any color or material backgrounds. Also it is fun to play with, easy to fill an image in or to animate. With the survey that was processed unofficially with a group of designers, it well attracted their attention and people were curious what the logo means after seeing it. We are also developing apps or web design with our studio logo, and it will make our studio more interesting, make the people who see us to wonder who we are.