For this project the students in our class were tasked with creating and branding a unique business capable of solving a problem within its respective market. We began with thorough market-research and analysis before applying design thinking and our visual communication skills to bring our concept to life. The project's objective, beyond strengthening our branding skills, was to teach the class to better understand the connection between the technical and quantitative side of a business and its visual identity and how one informs the other.

For my business I decided to address the convoluted and often difficult process of shopping for vintage clothing online. Amidst the booming popularity of vintage clothing there are too many disparate selling outlets without the necessary infrastructure or curation to make vintage shopping simple and approachable.

Kitcomber addresses these problems by creating a centralized platform for vintage shoppers to search from. Unique and personalized curation make shopping vintage more approachable for newcomers and the social components of the app add a fun dimension to online vintage.

The Kitcomber brand identity gives a visual voice to the revolution happening in clothing. Despite the exploding popularity of vintage no one brand has adequately captured the style and energy of the vintage movement. The Kitcomber brand is intended to feel cool and sexy while remaining nuanced and sophisticated. Geometric design elements allude to the past eras that the clothing itself comes from, while the overall feel remains fresh and modern; much like vintage shoppers themselves.

Through this project I learned an immense amount about the research that needs to be done in order to make effective design choices. As a learning experience it was one of the most successful projects I have completed.