For 26 years Hoyne has been working within the property sector as a branding specialist. Principal, Andrew Hoyne noted the emergence of worrying trends over that time, where short-sighted development and disregard for placemaking had undermined the future prosperity and social buoyancy of communities. The book set out to showcase all that is possible when government, commerce and communities listen to each other and collaborate in the building of cities.
The Place Economy sets out to prove that there is categorical link between effective placemaking and the real world social and economic benefits which can be achieved. The book was curated as a collection of case studies, interviews and feature stories – focussing on the themes of Health and Wellbeing, Environment and Heritage, Walkability, Quality of Life, Economic Competitiveness, Culture and Legacy. Our objective was to spread the message that places created with people at their heart attract higher financial returns, economic upswing and improved community wellbeing. We see this publication as a meaningful tool for conveying a critical topic to a larger audience, thereby igniting debate and action.
Major developers, architects, urban planners and government bodies are now in possession of the book, which has been purchased by readers as far afield as the UK, Europe and the USA. The Place Economy has also gained national and international exposure, appearing on SKY TV and in several high profile property and development publications including The Place Brand Observer in Barcelona. Within 4 months the book generated $20,000 for Habitat for Humanity, though its goal is to raise $100,000 for the charity.