My approach to this project was to create a dynamic layout and engage the viewer through the use of a powerful photograph and energic typography. Even though there is no real problem with fake meat, our project was meant to create a spread based on the headline. The meat on the ice-cream cone is completely out of place, luring viewers in and making them question the morals of fake meat.
I want the readers to either be shocked, grossed out or excited about the photograph. My goal was to create a strong reaction, bad or good.