MTG Co., Ltd is a company which develops innovative beauty treatment devices. According to the client’s brief on this product, they wish to demonstrate that 1. the product is made from fresh and natural ingredients under strict control, 2. the product contains highly purified components, refined through the use of technology and science, 3. the design of the product container is both stylish and functional.

To respond to these requests, the product name in its original typography and the key ingredient, placenta, were highlighted with popular pink colour on a classy silver base. The motifs in relief which stand out in angled light incorporate curves and straight lines to represent the contrast between feminine flexibility and the strong effect of the product. Each product is adorned with a silver sticker to create the sense of exclusiveness of a product made under strict control. The internal tray is placed in a perfect angle to draw attention to the applicator. The outer package design expresses women’s natural glamour and their strong will to pursue the ultimate beauty and the nobleness found exclusively in selected, high quality products.

On the storefront where many similar-looking products are displayed, this package stands out and draws attention, gaining wide popularity.