From the oldest, longest operating, and most awarded winery in Napa Valley, Beringer Private Reserve Cabernet Sauvignon is the preeminent Cabernet of the Napa Valley. The task was to create a smaller sized brochure that would immediately distinguish itself as something high-end and special. The luxury look and feel of the piece will take the viewer to the people and places that make Beringer’s Private Reserve Cabernet Suavignon so extraordinary, and in doing so, educate consumers and collectors alike. Using beautiful photography throughout, the statement brochure will be utilized by the client’s marketing and sales team, and visually showcase the history, winemaker, and Single Vineyards that make this wine so exceptional.

This understated, artistically crafted brochure was to make a luxury statement with its small size, and highlight Beringer’s Private Reserve Cabernet Sauvignon as the preeminent Cabernet in Napa Valley. The design was given carte blanche to explore unusual designs, construction, and special printing techniques to accentuate the highly esteemed brand perception of Beringer Private Reserve.

Book binding this smaller format brochure with novel luxury finishes gives this high-end branding brochure an unexpected design finish and a sense of permanence. Unusual and tactile luxury additions – a glued wrap-around, minimally foiled belly band of a totally different stock on the bound cover, and thoughtful use of embellishments such as fly sheets, an interior showcase vineyard photo gatefold spread that opens up to a map and detailed notes and photos of each Single Vineyard, and an extravagant and understated foiled envelope “pocket” glued to blend in with the inside back cover, neatly containing loose insert cards with tasting notes and accolades – captures the quiet essence and prestige of Beringer Private Reserve Cabernet, and how it has come to be the Cabernet of icon status.

The clients were very excited and happy to have an opportunity to create a distinctive statement piece for their iconic Cabernet Sauvignon, and the opportunity to work with such upscale finishes to exude the luxury and high stature that this wine represents. It spoke well of Beringer Private Reserve Cabernet Sauvingon’s trusted reputation of impeccable quality – a wine highly sought after by collectors and sommeliers.