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Law students around the world are required to present oral and written arguments on a hypothetical international law case before a simulated International Court of Justice.Create an exciting campaign that brings this fictitious case to life and generate excitement for both the national and international rounds in Washington, DC.
The key issues addressed by the compromis are highlighted in each element of this design. The story is brought to life by the division of two faces symbolizing a conflict between sistering countries. Using a torn split between the two faces highlights the hostility and exemplifies the broken unity between the counties. The quiet and subtle grey fonts allow for the faces of these women to be the ultimate focal point. Using a combination of serif and san-serif fonts, as well as the use of complementary cold and warm colors, play into the dramatic effect created by the tone of seriousness in the womens’ faces. On one side, the landscape of sandstone canyons symbolizing the worsening conditions of drought awakened through a double exposure effect. In contrast, the opposing country is represented by tumultuous waves of crashing water, bringing to light the story element of the lawful right to access water. The Hollywood style of this poster brings the drama of the compris to life.
This poster is displayed across hundreds of law schools around the world to create excitement for the upcoming competition. After creating a holistic campaign image, the design is carried across a wide range of collateral that brings the story to life. Before the international rounds are held in Washington, DC, students are able to interact with the brand and show their support on social media by placing a branded overlay on their Facebook profile image.