Approach: Creative Process & Solution
To start, I researched Sharetea and how they present themselves to the public. I then took their motto and created a word map to ideate keywords and imagery. After several rounds of sketches, this final logo came to life. The leaves and bright colors indicate freshness and fearlessness compared to their more monochromatic competition. The shape of the boba cup forms a monogram of an “S” and a “t” to bring innovation and ownership to the illustrative mark. Lastly, the dot of boba between “Share” and “tea” separates the two words to make them more readable.