The anti-vax movement is thriving in the US, which has resulted in a record high of unvaccinated citizens and mass breakouts across the country. Especially in New York. So we thought it was time to remind people in the city just how contagious the measles are. And how the most innocent interactions could lead to serious illness or death without vaccination.
When someone is infected with the measles, their symptoms won't start to show for up to 14 days. So if you're in proximity to one of these unknowingly infected people, you could get infected too. So we created posters that can only be read in close proximity to make people aware of this undetected threat.
The reason measles is so contagious is because it travels through the air. And, well, you can't get through the day without breathing, right? So we decided to send airdrop messages (aka. the modern version of air) to unsuspecting people to make them realize how unprotected they-and the air they're breathing- actually are.
In an overpopulated city like New York, you can come in contact with thousands of people a day. Which poses a major threat when 90% of unvaccinated people who come in contact with the measles will catch it. So we let people know by creating stickers that can be placed all around the city on highly-touchable surfaces, like hand driers, subway poles, and shopping cart handles.