One of our initiatives here at Rule29 is known as Wheels4Water, an effort to raise money and awareness for Lifewater International. Lifewater works to fight the global water crisis in some of the most vulnerable parts of the world by providing clean water resources and sanitation training. We're proud to partner with the organization and offer whatever expertise we can to help them achieve their goals.
Approach
We designed and printed posters to creatively share the story and mission of Wheels4Water, while showcasing interesting elements of the states we rode through. The proceeds from the posters all went to providing a person with clean water and sanitation for life.
Results
The posters assisted in raising $100,000 in 2014, helping 2,500 people in Uganda get clean water and sanitation training for life.
