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GTE Financial wanted us to create a TV spot on a limited budget that would promote just how fast and easy it is to get any type of loan with them and enjoy all the benefits of GTE’s innovative online banking technology.
We continued to use an actual rock as one of the main characters in our spot and communicated how just about anyone can get a great rate loan -- fast and easy -- through GTE Financial.
GTE Financial liked this spot, because it was quirky and different – just like them. The commercial also helped to separate them and their fast, easy home loan approval process from other area credit unions and banks. They’ve also heard positive comments about the comedic commercial via social media. Most importantly, this spot has helped to make people more aware of GTE Financial and their variety of low rate loans.