To re-create and re-brand the existing Perkii Probiotics brand into a bigger and bolder product, from its packaging through to all consumer facing marketing and communications.
The goal was to achieve a vibrant and memorable brand and product, to sit onshelf with the market leading Kombucha products, in an Australian functional beverage and digestive wellness market that was worth more than one-billion dollars in 2017.
Our approach was simple... We had a delicious product with a high rating taste profile amongst consumers, and with only 37 calories and over one-billion active probiotics the product spoke spoke for itself.
So, we researched our current competition in the health and wellness market as well as the mainstream products available and created a fun and cheeky brand that was refreshingly simple and simply refreshing, just like the product itself.
Perkii has since seen a 33% uplift in sales Australia wide. Since the launch, they have cemented a lucrative deal with Woolworths Group, Australia's largest Supermarket chain as well as a deal with Caltex Petroleum's retail convenience stores located at their fueling stations throughout Australia.