WWF is a non-governmental organization that focuses on protecting wild animals. The goal of this project is to demonstrate how killing animals for their fur is inhumane.

Nabisco will show their dedication to freeing all animals by partnering with World Wildlife Fund to raise awareness for wild animals that are killed for their hide and fur. A new version of their Barnum’s Animal Crackers will remove all animals from the original packaging and replace them with animal cruelty crackers shaped as clothing pieces and accessories.

The placement of WWF animal crackers in stores raises awareness for animal cruelty in an unexpected way.