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New Identity and redesign for the Styrian »Lehrlingsunterstützungsverein«, called LUV. LUV was established in 1967 and is a non-profit and non-political association. Next to vocational education, LUV supports projects in sports, health, culture and personal development.
Corresponding to the target group, we developed a modern and colorful corporate design. Based on the idea of a connecting ribbon, we created the logotype. The ribbon is an important part of the new branding and is used as a key visual. The corporate colors are young and happy – and they are used in a simple and flexible way.
The result is a colorful branding for a young target group, that is both fun and consistent.