Maintain Bosch’s market share with a premium product line in a price-driven, low-involvement category.
In a category overloaded with features and benefits messaging, our research indicated it was time to shift toward a more human approach in order to make a deeper and more meaningful connection with our consumers. In our research, we discovered that people interested in the Bosch brand instinctively pursue a high degree of quality in their lives—from products, to experiences, to how they spend their time—no matter what gets in their way.
The No Rain Checks campaign was created to focus on people, not product--as we focused on lifting up those who insist on going out and experiencing life’s most meaningful moments, whatever the weather.
Drove 20% increase in foot traffic to auto parts stores during campaign. Higher engagement that previous campaign. Over 6,000 entries in #NoRainChecks social sweepstakes.