For my packaging design class, I was given the client Doritos to re-brand. The goal for this project was to reimagine this well-established brand in a new way.
The Doritos brand voice is lively and fun. I wanted to highlight that aspect of the brand by designing custom typefaces for each chip package while also creating a cohesive system.
My packaging design successfully emphasizes the liveliness and energy of Doritos in a new way while also staying close to the original brand voice.