‘Qudos XO Cognac’ designed as part of Spicers Wine & Gourmet Companion, as an exemplar of one of their narrow web self-adhesive label stocks. This compendium was to display their range of stocks, used primarily in the packaging of wine, beer, spirits and gourmet foods - incorporating coated, uncoated, synthetic and metallic stocks. The stock for Qudos is Verdure Medallion Bright - a new addition to their range. As a genuine ‘metal’ stock, it is perfect for displaying medal accolades and embossing and debasing. Label to be printed and applied to bottles to show stock to its advantage as well as form part of the compendium.
Brand name ‘Qudos’ created to make reference to the actual stock name ‘Medallion Bright’ and graphics appropriate to the product market segment with all the letters of 'Qudos' forming a monogram worthy of a 25 year old cognac. Label designed to highlight the individual stock features utilising sculpted embossing. Application of the printed label to selected glass bottles with neckwraps and closures exemplified as literally as possible the final ‘product on shelf’. Limited run of 1500 labels printed. Labels printed & applied to bottles to show each stock to their advantage.
Designed to engage and inspire, showing how stock selection is an integral and important component of creating the complete ‘end’ package. Each stock was approached schematically as an individual branding / packaging project, to express individuality, variety and appropriateness to the relevant product market segments. Brand names and graphics created for each of the 26 stocks matched with pertinent wine / spirit product titles and appellations – all to achieve relevancy and connection to the creatives, printers, brewers and vintners in this product packaging area. All received with fantastic positive response.