Draw attention to Washington/Montana's Providence Heart Institute's advanced cardiac care in a simple, relatable, and memorable way.
Creative a solution that can leverage the great patient successes around broad capabilities (heart transplant, congenital heart disease, TAVR) to effectively engage with the target audience who encompass a wide range of ages and heart care needs.
The campaign includes print, outdoor, online, connected TV, and radio. Initial analytics indicate great engagement around the stories. Each of the three stories has been in local news media, so that aspect has helped increase engagement. Early indicators show very promising results.