Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
75 years after the last Aberdeen distillery closed its doors, the new City of Aberdeen Distillery (CoAD) aims to restore the Granite City’s distilling tradition. Located under a railway arch, it's home to a truly authentic gin-distilling experience. The CoAD brand needed to be steeped in civic pride, celebrating the told and untold stories of the cities economic and industrial history - The client wanted to celebrate Aberdeen and tell the story of an industrial city on the change.
We based the brand mark around the utilitarian typeface Trade Gothic Bold Condensed, an easy choice given Aberdeen's printing and paper manufacturing heritage. This was adjusted and customised before being letter pressed from hardwood ply to create this bespoke display typeface. These were printed at Peacock Visual Arts on various presses and specialist papers, we finally achieved the desired texture and character we needed. To support this bold typeface we created a series of delicate hand drawn illustrations, each one representing a story in Aberdeen's proud civic history - from founding the first registered business in Great Britain, to harbouring the famous clipper ships which first established the global tea trade, rope manufacturing, and tales of shipwrecks and smugglers during prohibition era. These illustrations became the backbone of the brand and have even been approved in the Scottish Court of Heraldry for the use of a leopard as a supporting beast - an age old feature of family coats of arms.
A rich and intricate modern tapestry adorns the flagship bottle and extended brand materials, with delicate foiled embossings, tactile paper stocks all adding a real and authentic brand experience. The bottle brand has been lauded by the owners, competitors and officials a like, securing press coverage and achieving design accolades for both Craft and Creativity. This unique brand and bottle really has captured the heart of a City.