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To develop a deeper affinity with a growing audience, Hopes End needed to evolve its existing design language of animated and illustrative assets to include a new range of hauntingly beautiful photographs, deeply anchored in the brands essence, that would encourage richer conversations about the brand and product.
The Hopes Ends lifestyle photoshoot captured and amplified the Hopes End brand essence through the creation of a dark, intriguing and magnetic world that was both timeless and ultra-modern—hugely appealing to an audience who crave adventure and the thrill of the unknown.
By adding a deeply human and aspirational element to the Hopes End brand and design language, new and more engaging conversations were enabled. Additionally, adding an additional creative facet to the brand has opened more storytelling possibilities for future communications.