Client requested the environmental and simple way of packaging the rice from Guilin.
Do a lot of design try in the design process. Had thought of using illustrations or totern to portray regional culture and local characteristics. But the picture is too rich to lost concise transitivity. So eventually find the direction of the origin ‘Guilin and rice’ .
So the package used kraft bag. Though the creativity spot by "the rice”, take many sizes of rice in a row. Put out a white line in the middle, constituted a landscape of scenery and inverted image of Guilin. Let people to stick out a mile that the characteristics of the product.