Atomic Total Fitness, a personal training studio, approached Mermaid, Inc. to create a logo & brand story.
Approach
To start on any new path requires the desire to make a change. Atomic Total Fitness will be your guide to change - down to the very atoms of your being. The triangle & stylized atomic symbol represent change & energy. The logo typography continues the slanted triangle shape of the logo mark, & the stroke of the “A” has been changed to a dot to symbolize an atomic electron.
Results
An edgy logo that reflects the conceptual nature of the owner & his training philosophy.
