To create mass buzz for KEDI, a critically acclaimed YouTube Red documentary about the streets cats of Istanbul.
For the key art and out-of-home campaign, we focused on a striking image of one of the main cats. The five murals we designed were hand painted, allowing anyone walking by to snap interactive selfies and post them to social media. Finally, we created a mapped walking tour of wild postings in Brooklyn, New York, which allowed fans to find each of the seven KEDI cats and collect their take-away posters.
A fun, interactive, buzzworthy campaign that spanned print, OOH and social media, while bringing the personalities of the cats of KEDI to life.