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The Heavy Burden of Chronic Migraine:Women who suffer from Chronic Migraine have a terrible burden to carry around every day. They hurt badly–so badly that even tuning their heads can feel like a truck has hit them. Its profound impact on their lives affects everything: their relationships with their family, activities with friends and even their work lives. They talk to their doctors and are given medicines that give them some level of relief and comfort, yet they still suffer.
But Chronic Migraine Sufferers Are Strong. No Matter What The Pain, They Power On:And yet, in the course of dealing with their condition, they settle in, in some ways become complacent. Why? Because they’ve been there, done that, and believe this is as good as it gets.
Optimism Rose. And So Did The Results:Since the print launch in May 2015, not surprisingly, initial response has been strong—extending past our goal and substantially increasing website visits and click-through rates.
The ad communicated a powerful sense of strength that was unique, relatable and memorable.