Gaieté dedicates itself to the maximal-floral details, high quality produced garments and meticulous stitching work to comfort natural lovers. Focusing mainly on e-commerce experiences to provide special caring, we took delivery package into account and developed into a wonderful mystery box with fine material details while market is crowded with brown carton boxes and tapes.
The copywriting component and Wulkan Display express proposition and the philosophies of the brand across printed collaterals like business cards, flyers, packaging and digital mediums such as website and social media channels. Together, it paints detailed memorial fragments of playfulness, enthusiasm and individuality across all brand mediums.
Unlocking the package, we developed a series of escutcheons opening to wonderful natural worlds continuously changing comprehending with floral illustration theme. This added another visual element towards a variety of shapes and canvas into the brand system.
Suited Gaieté ideally, spontaneity and feminism play central themes for its brand story. To celebrate this, we worked with Hậu Lê to create a unique aesthetic of its images, materials rather than perfectly standing still shooting. Models can freely move to show curves, details and expressions for completing inconsistent and irregular moodboard.