Launched to be the fashion voice speaking up for all those hearts yearning for the delicate scent of nature and freedom plants and flowers, the inspiring gradient hues of the infinite skyline, the warming hug of morning sunlight, and the gentle touch of warming tropical Vietnam breeze, where Gaieté came from.

Gaieté dedicates itself to the maximal-floral details, high quality produced garments and meticulous stitching work to comfort natural lovers. Focusing mainly on e-commerce experiences to provide special caring, we took delivery package into account and developed into a wonderful mystery box with fine material details while market is crowded with brown carton boxes and tapes.​​​​​​​
The copywriting component and Wulkan Display express proposition and the philosophies of the brand across printed collaterals like business cards, flyers, packaging and digital mediums such as website and social media channels. Together, it paints detailed memorial fragments of playfulness, enthusiasm and individuality across all brand mediums.
Unlocking the package, we developed a series of escutcheons opening to wonderful natural worlds continuously changing comprehending with floral illustration theme. This added another visual element towards a variety of shapes and canvas into the brand system.
Suited Gaieté ideally, spontaneity and feminism play central themes for its brand story. To celebrate this, we worked with Hậu Lê to create a unique aesthetic of its images, materials rather than perfectly standing still shooting. Models can freely move to show curves, details and expressions for completing inconsistent and irregular moodboard.

Our work has developed to be a digital brand case study for new shopping experiences happening in Vietnam. And Gaieté launched to be meaningful for those who pursuing natural-inspired lifestyles with high-quality products and we're succeeded in creating such visual system echoing Gaieté spirit.