We developed the entire Suzie’s brand experience, beginning with product naming—CitrusFlip™, KiwiMango, Peachy, VeryBerry™, and Naked (nonflavored). From there we focused on the communications strategy and messaging. Designed the can labels and cartons. Launched the website. Conceived the merchandising (POP) environment. Completed the social media. Wrote the PR. And developed an out-of-home advertising campaign to support the product launch.
Every tactic was directed to folks in the great wide open—or those within the safe confinement of an indoor base camp—provided consumption is six feet from the closest drinking partner. Or as they say in Montana: “Why so close?”
Come on, crack a cold one to the tune of crickets and frogs—Suzie’s is fruity when you’re feeling salty.