As an international student who just moved to the U.S to pursue my graphic design career, I'm interested in exploring the culture here, and living in a beervana like Portland gave me a chance to become a fan of craft beer. As a result, I chose beer as a main subject for my magazine.
For this particular article, I explored different ideas and focus on how to express the feeling of "secret world" for the feature. From 6 tight roughs, I narrowed down to the idea of a secret garden of beer hops. I played with layers, overlaid them, created interactions from outside to inside. For example, I overlaid beer bottle shapes together to create an illusion imagery that mimic the secret key. Consistently I applied that technique for the type, created a high typographic hierarchy and gave the audience the sense of curiosity about "the secret world of beer".
