This feature opener belongs to a student project which is to design a 12-page prototype magazine for mass publication. The goal of the project is to convey the subject matter through exploring imagery and typographic solutions.
As an international student who just moved to the U.S to pursue my graphic design career, I'm interested in exploring the culture here, and living in a beervana like Portland gave me a chance to become a fan of craft beer. As a result, I chose beer as a main subject for my magazine. For this particular article, I explored different ideas and focus on how to express the feeling of "secret world" for the feature. From 6 tight roughs, I narrowed down to the idea of a secret garden of beer hops. I played with layers, overlaid them, created interactions from outside to inside. For example, I overlaid beer bottle shapes together to create an illusion imagery that mimic the secret key. Consistently I applied that technique for the type, created a high typographic hierarchy and gave the audience the sense of curiosity about "the secret world of beer".
This project got the highest grade from my professor and high appreciation from my peers for playful interactions and strong incorporation of graphic imagery.