Owners Hunter and Jolie Wade are second-generation orchard growers who specialize in growing rare and heritage apples. Taking their passion and knowledge of apples to the next level, they were preparing to launch their own artisanal hard cider line—Apple Sauced Cider. They engaged 160over90 to help them establish a cohesive identity that would differentiate their brand.

With a hand in everything from planting the apple seeds to harvesting and bottling the cider, 160over90 came up with a “branch to bottle” concept that highlights Apple Sauced Cider’s hands-on, no-corner-cutting approach and extensive knowledge in heirloom apple varieties.