Through the admission catalog, virtual reality goggles and acceptance packages, the SCAD recruitment campaign shows prospective students and industry professionals the opportunities and connections they can build at SCAD to discover new worlds of possibilities.
Inspired by the university's admission catalog cover, the enduring design of the 2017 SCAD recruitment materials cultivates the cohesive and dynamic brand across an extended campaign. In brochures and booklets, acceptance packets, VR goggles, backdrops, advertisements and more, a red ball evokes the playful nature of creativity while providing an anchor to experiment with different concepts and backgrounds. The distinct elements harmonize, with blue, white and silver spheres providing balance to the red, indicating the collaborative environment at SCAD.
The client was pleased with the eye-catching campaign.