APPROACH
Initially the paper line was going to be presented in a traditional fashion such as: a book or flip book. Upon further investigation into the paper and samples supplied by French Paper the choice was made to move a post card style of presentation. While the post card presentation would not be a new method of display, the idea to laser print one side of the card with pertinent and screen print the design on the flip side. Although the laser printed side would be consistent and filled with information about the paper, the design side would be completely random with silk sc reined imagery.