The Founding Farmers restaurant, owned by The North Dakota Farmers Union, created a cookbook to celebrate the cuisine and spirit of the restaurant for people to enjoy at home. Founding Farmers offers traditional homegrown fare made with fresh ingredients from family farms, ranches, and fisheries across the country. We were tasked with designing a cookbook that had that same warm, earthy feel as the restaurants' interiors.
We wanted to highlight the restaurant experience, with its modern interpretations of silo-styled booths, farm-themed murals and jars of pickled and preserved fruits and vegetable, by taking inspiration from a classic American icon, The Farmer’s Almanac. We took cues from the traditional almanac to create the cover, icons for chapter breaks and end pages, as well as infographics to draw attention to unique characteristics about the restaurant’s philosophy and approach.
The cookbook design is a modern take on the traditional farmer’s almanac, complete with helpful infographics and iconography peppered in throughout the chapters.