Senior thesis: Plexus logo and the sneaker packaging I created the brand identity for a conceptual product that consists of tops of sneakers and 3D printed soles that can be clipped together. Plexus is for all ages, but only comes in adult sizes currently. It is especially geared towards sneakerheads and those who take pride in the items they own.
Approach
I produced the packaging to show how your ordered sneakers would be housed in. The clips of the shoes tension fit into blocks and the shoe boxes for the tops and soles locked together through the graphics.
Results
Using the idea of customization and modular connections, I created a campaign, brand, and logo that would speak to this product’s unique selling points.The package design incorporates the modular puzzle piecing concept of the brand.
