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Created as a series of three cans embodying the spirit of a nation, Pepsi x Italian Design Icons celebrates Italy’s culture and the determination to enjoy life to its fullest. This series was inspired by the country’s rich heritage in food, art and culture.
One can celebrates the ritual of slow food by featuring the beloved regional cuisine of pasta, and another nods to the universality of language with iconic hand gestures and twist of pop. The last can features famous Italian landmarks and the timeless tradition of collecting souvenirs. While each can represents different aspects of Italian life, in all they pay homage to a diverse country connected by one people.