GHD's goal was to illustrate the dynamic relationship between the new residences at W South Beach, the sea, and the Miami Beach heritage lifestyle.
GHD used graphic restraint to articulate the effortless connection between the design of the residences and the seaside beach environment. The use of vibrant corresponding color blocks, informed with respected third party acknowledgement of success, provides a similar level of simplicity. All of this combines to evoke a sense of natural and genuine self confidence.
The project is successfully positioned at the top of the premiere Miami Beach market, corresponding with the level of the hotel's superb architectural design and unparalleled location.
GHD | Graham Hanson Design
475 Park Avenue South Floor 19 New York, NY 10016 US