Deeply Fruit is a brand specialized to provide premium dried fruit packages to their customers.

This package has an intuitive approach with vivid colors and geometric shapes that are assigned to each type of fruit: strawberry, pineapple, orange, apple, and raisin. The blurry effect is applied to show how the final product comes from fresh fruit and that it goes through dehydration under the sun to become the snack that is in the package.

For the interior packages, there are two types of cartons: full-carton and half-carton. This gives more options for consumers depending on their appetite levels at different hours of day. It also depicts the shapes of the fruits in the process of being dried. The “About” section and the trifold booklet provides information about the product as well as a warm welcome and an overview on the brand story to the consumer prior to experiencing the full package.