Promote the launch of Louisville Slugger’s 2018 lineup of aluminum and composite bats.

Every swing matters. Not just the game-changing or game-ending hits, but all the work that led up to them. It’s this truism that’s at the heart of the “Every Swing” campaign, which challenges players to put in the hours needed to take their game to the next level—and find a bat made for their own unique swing.

As part of an integrated campaign including video and social, the “Every Swing” campaign launch (3 posts) racked up over 450,000 impressions across Instagram, Facebook and Twitter, over 1,400 additional Instagram followers during the initial launch week, and over 17,000 views of our campaign video. Baseball is a game of numbers, and those are some good numbers.