Francis Bryant is one of the top custom homebuilders in the country, but their current brand was a bit generic looking. It did not reflect the quality or values of the company. Tatum Design was tasked with creating an authentic brand that would showcase the integrity and excellence of the builder.

During the creative process, our team discovered that the word “true” holds a lot of significance in construction industry. It means something is built to perfection — it is completely level, square and plumb. There is integrity to every detail. Inspired by this concept, our team created a brand that honors their meticulous craftsmanship. The Francis Bryant logo is composed of a simple framing square and thick letterform that together create the shape of the company’s initials — “F” and “B.” It is a humble and hardworking symbol of their steadfast values. Each extension of the brand is built on this solid foundation. The full range of deliverables, from marketing materials to signage, balance a down to earth and elevated aesthetic. There is a real and genuine quality to everything. Organic textures and tones are a grounding element that connects the physical and digital assets. The craftsmanship of their work is revealed through classic designs, and the perfection of their homes is highlighted through flawless photographs. The branding is customized to every touchpoint.

The Francis Bryant Brand is a point of pride for the company. It is a timeless expression of their identity as a leading homebuilder. The new brand has boosted morale, elevated perception and raised awareness across all audiences. It has equipped them to build an even more successful and enduring legacy.