Our approach was to create a design system that united the various BNM Group H&E packs, was simple for hospital staff and pharmacists to use and understand and relevant to the BNM Group brand identity. Combining large typographic graphics used as a coding system for the products (eg, Ropibam: RO, Oxycodone: OX, Clyndamicin: CN) along with a simple, modular information panel provided the right balance between a recognisable BNM branded product and a practical, informative pack design.